Designer Dossier: Oscar de la Renta

For just 1 minute, forget that&nbspOscar de la Renta&nbsphas an empire that rivals&nbspa small country,&nbspwas one of Jacqueline Kennedy&#39s personal courtiers, and continues to&nbspinspire the style world with each and every collection he brings to the table.

As an alternative, lets&nbspdiscuss Oscar&#39s not so humble beginnings and substantial skilled pedigree.&nbspBorn and raised in Santo Domingo, The Dominican Republic, De la Renta counted&nbspdiplomats, poets, and scholars as members of his family members, an&nbspupbringing that&nbsphelped develop his robust small business acumen.

Nevertheless, Oscar&#39s educational background wasn&#39t&nbsppurely academic. Vogue.com&nbspexplains that De la Renta &quothas usually cited the tropical vegetation and the vibrant colour palettes of the island as inspiration for his striking styles.&quot At the tender age of 18, Oscar left his native town to pursue art&nbspat The Academy of San Fernando in Madrid. Soon right after, the young artist discovered his passion for style and&nbspsketching, which would at some point land him the covetable and life- transforming apprenticeship with Crist&oacutebal Balenciaga, Spain&#39s most revered couturier at the&nbsptime.

But that was only the starting of De la Renta&#39s impressive resume. De la Renta also worked at Lanvin as couture assistant and later as a designer at Elizabeth Arden&nbsp(a spot that mentor and editor-in-chief of&nbspVogue,&nbspDiana Vreeland&nbsphelped him secure ),&nbspwhere he produced haute-couture gowns for the label&#39s custom- produced clothes.&nbsp

And just like every little thing else Vreeland&nbsptouches,&nbspOscar&#39s stint at Elizabeth Arden would be life changing.&nbspAs a outcome of the&nbspvaluable contacts and knowledge Oscar accrued through at the brand,&nbspthe Oscar de la Renta label&nbspwas&nbsplaunched. What started out as a ready -to- put on line for females is now a worldwide empire that counts a home line,&nbspa perfume line, an accessory&nbspline, and of program his&nbspbridal collection, which&nbspelevated the brand&#39s good results and name&nbspto&nbspa international &nbsplevel.&nbspLaunched in 2006, Oscar de la Renta&#39s Bridal collection changed the program of bridalwear in the fashion domain as effectively as&nbspin rest of the planet.&nbspDiscussing his bridal collection with Vogue.com, De la Renta mentioned, &quotMy styles are known for their lovely ornamentation, facts, fabrics, and embroideries – which are by no means a lot more significant than on a wedding dress.&quot&nbsp

So just how does an iconic brand like Oscar de la Renta stay relevant in a culture where style trends die as rapidly as they breed? For starters, the brand has reached out to younger generations by&nbsprestyling their image both figuratively and digitally, upgrading their classic styles with a present day flair, and entering the social media sphere.&nbspToday&nbspOscar de la Renta is a single of the largest &nbspbrands across social platforms like&nbspFacebook, Tumblr,&nbspand Twitter.&nbspErika Bearman, Oscar de la Renta&rsquos social media personality and senior vice president of advertising and communications, has attracted practically 160,000 followers on Twitter below her OscarPRGirl moniker. In addition to reaching a younger demographic, the brand&#39s social activities have helped boost sales.

For his Spring 2013 collection, Mr. De la Renta continued to show his ability to evolve as a designer even though keeping the integrity of his line. With edgier garments, De la Renta has combined a youthful attitude with the label&#39s established elegance, developing a collection that challenged and diversified that way we view high end styles, classic silhouettes, and, of course,&nbspeveningwear.

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  • Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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    Designer Dossier: Oscar de la Renta

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